It probably sounds obvious, but the nature of your business will, to a large extent, determine what kind of web site would be most appropriate for you, as well as the best presentation for your web site.
Most businesses advertising on the web are doing so because they want to market their product to a world-wide audience. E-commerce, the utilization of electronic means to complete purchase transactions, will be more appropriate for certain types of products (eg. compact discs) than others (eg. life insurance). This is not to say that life insurance agencies should not have web sites, but rather that people are probably less likely to purchase a life insurance policy online.
© 2004 by Jolazo
